For little girls, the color pink represents ribbons and bows, flowers and fairy princesses, and all things pretty and dainty. For adults, pink is the one color a husband hates to see his wife looking at in the paint-chip aisle at the hardware store when it’s time to pick room colors. But if you, or someone you know, has ever been diagnosed with breast cancer, you quickly start to learn there’s more to PINK than just the color.

The color pink has long been synonymous with breast cancer awareness since used in 1982 by the Susan G. Komen For the Cure. The first Komen Race for the Cure® logo design was an abstract female runner outlined with a pink ribbon and was used during the mid 1980s through early 1990s. In 1990, the first breast cancer survivor program was launched at the Komen National Race for the Cure® in Washington, D.C. The survivors wore buttons that were printed in black and white. Later that year, the survivor program developed, and pink was used as the designated color for Komen to promote awkv_komen_logo_CLT1areness and its programs. Pink visors were launched for survivor recognition. In 1991, pink ribbons were distributed to all breast cancer survivors and participants of the Komen New York City Race for the Cure®. Then in 1992, Alexandra Penney, editor-in-chief of Self magazine, wanted to put the magazine’s second annual Breast Cancer Awareness Month issue over the top. She did this by creating a ribbon and enlisting the cosmetics giants to distribute them in New York City stores. Thus, the birth of the pink ribbon!

Team TelWare

In 2013, TelWare Corporation launched TEAM TELWARE, participating in the Susan G. Komen Foundation Charlotte Race for the Cure, the first Saturday in October, kicking off Breast Cancer Awareness Month. In our first year, TEAM TELWARE raised $6800 for the Susan G. Komen Foundation, Charlotte Affiliate! Our participation, along with 824 other teams and thousands of individuals in our area, helped raise a total of $1.3 MILLION! That translated to community health grants serving 7700 people in 13 counties surrounding Charlotte, 5100 mammograms and diagnostic services, and 451 Lymphedema services.

For 2014, TEAM TELWARE is at it again, stretching the limits and setting the bar even higher. Our goal for this year: $10,000! To help us achieve our goal, we’re reaching out to family, friends, vendors and customers for donations. But, in addition to just asking for donations this year, TEAM TELWARE will also be hosting breast cancer awareness rallies. These rallies are designed to fundraise for the team, sure, but more than that, to help raise awareness in the community about the need for early detection through self-evaluation and routine screenings, and to celebrate those who have survived and those whom we memorialize. We’ll have helpful information and lots of PINK swag.

Our first rally to show PINK is More Than Just a Color will take place on Saturday, August 23, 5:00pm to 8:00pm at Papa Robb’s Paradise Ice, located at 3700 Poplar Tent Road, Concord NC 28027.

Papa Robb’s is a sweet treat ice cream & more, family friendly establishment. To show their support, they will be helping us prove PINK is More Than Just a Color, by donating 15% of your order when you wear something PINK and mention “Breast Cancer Awareness”. So make plans to come out and visit us! And don’t forget to WEAR PINK! (We’ll also hold another rally in September, so stay tuned for more details).

Did you know?

  • The first recording of breast cancer comes from ancient Egypt in 1600BC. There are 8 cases of tumors/ulcers of the breast that are described in some detail.
  • Today, 85% of cases occur with no family history of breast cancer
  • 1 in 8 US women will develop invasive breast cancer in her lifetime.
  • There are approximately 2240 new cases of breast cancer found in MEN each year; 410 are expected to die
  • Approximately $13.9 BILLION is spent on health care related to breast cancer each year. And 43% of those diagnosed, skip treatments or prescriptions to try & cut costs.
  • Early detection of breast cancer (localized stage) has a 5-year survival rate of 98%

Know your risk! Get screened! Know what’s normal for you and seek medical attention if you notice changes!

To donate to TEAM TELWARE, please visit:

TelWare is a national leader in the installation of voice, video, data and unified solutions. Contact TelWare at 1-800-637-3148 or to see how we can help your organization. TelWare is an Authorized Avaya Dealer. and

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